Data, digital worlds, and the avatarization of health care

Abstract

Significant technological trends are impacting health care, from consumerisation, datafication, circular economy, and platformization of services. Web 3.0, or the Internet of Value, enables direct peer-to-peer value exchange, opening up new business models that will impact health care. Among the many technologies that will also be part of the healthcare transformation is artificial intelligence, which shocked the world with the debut of ChatGPT in 2022. This opinion piece will explore how AI underpins the health transformation and, far from being an enemy of health, is the critical friend health care has been waiting for.