Analysing Television Captioning: Production, Readings and Effects

Abstract

The study is grounded in the encoding and decoding model by Stuart Hall, to map a connection between the creators of captions and the audiences who receive them. The study employs a mixed methods approach that takes on a descriptive design to gather data through questionnaire, interviews, and the observation. The study concluded that there are habitual caption problems in television programmes that emanate from various problems in the human resources and the available technologies. As such, the study recommended strengthening and establishment of programmes editorial units, establishment of quality assurance processes as essential in spearheading the quality of programmes production.