The Impact of COVID-19 on e-Commerce: A Systematic Review of the Literature on the Purchasing Behavior of Online Retail Consumers

Abstract

The COVID-19 pandemic has significantly impacted the retail industry, with a surge in online shopping. This systematic literature review examines the latest research on the impact of the pandemic on e-commerce, with a focus on the behaviour of online retail consumers. The motive behind the study: The COVID-19 pandemic has led to a significant increase in online shopping, as consumers have been forced to stay home and avoid in-person contact.