Management in the tourism industry: Ways to improve the system of management and utilization of cultural and educational objects of Krasnoyarsk Krai

Abstract

Aim. To determine the ways of improving the management system of the objects of cultural and educational activities of the Krasnoyarsk region and their use in the organization of tour- ist and excursion services in the context of cultural and cognitive tourism.Objectives. To identify the peculiarities of development of objects of cultural and educational activity of Krasnoyarsk Krai; to analyze the methods of management of the cultural sphere in Krasnoyarsk Krai, implemented activities and existing problems in the context of regional interdepartmental interaction of cultural and tourism industries; to establish ways to improve the management system of objects of cultural and educational activity of Krasnoyarsk Krai and their use in the organization of tourist and excursion services in the context of cultural and cognitive tourism.Methods. The author used methods of comparison and generalization, tabular method, method of strategic planning (SWOT-analysis).Results. According to the results of the analysis the main recommendations for improving the management system of cultural and educational objects of Krasnoyarsk Krai and their use in the organization of tourist and excursion service are formulated. First of all, a number of proposals for improving the system of financing of cultural institutions and their use of money are presented. In addition to solving financial problems, recommendations related to the solution of systemic problems in the management of cultural and educational activity objects are given.Conclusions. In case of occurrence of signs of realization of the offered recommendations the received results can promote expansion of a circle of visitors of establishments on a paid basis, increase of interest to professional activity in cultural establishments among youth, growth of quality of carrying out of cultural actions, development of interterritorial cooperation and touring activity of collectives, increase of tourist flows.