Multi-Faceted Influences on Perceived Messaging Effectiveness: Strategic Communication for Enhancing COVID-19 Risk Mitigation

IF 2.3 Q1 COMMUNICATION

International Journal of Strategic Communication Pub Date : 2024-01-29 DOI:10.1080/1553118x.2024.2308280

Lan Ni, Yan Huang, Wenlin Liu

引用次数: 0

Abstract

This study examines how situational motivation interacts with self-concept when responding to the different messaging strategies regarding a COVID-19 symptom map (CSM). In an online experiment, par...

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对感知信息有效性的多方面影响：加强 COVID-19 风险缓解的战略沟通

本研究探讨了在对有关 COVID-19 症状图（CSM）的不同信息传递策略做出反应时，情景动机如何与自我概念相互作用。在一项在线实验中，参与者...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Strategic Communication Social Sciences-Sociology and Political Science

CiteScore

3.40

自引率

0.00%

发文量

期刊介绍： The International Journal of Strategic Communication examines the philosophical, theoretical, and applied nature of strategic communication, which is “the purposeful use of communication by an organization to fulfill its mission.” IJSC provides a foundation for the study of strategic communication from diverse disciplines, including corporate and managerial communication, organizational communication, public relations, marketing communication, advertising, political and health communication, social marketing, international relations, public diplomacy, and other specialized communication areas. The IJSC is the singular forum for multidisciplinary inquiry of this nature.