Exploring influence attempts, wishful identification, parasocial relationships, and behavioral loyalty among Thai game live-streamers and their viewers

IF 1.5 2区文学 Q2 COMMUNICATION

Asian Journal of Communication Pub Date : 2024-02-09 DOI:10.1080/01292986.2024.2315580

Peerawat Tan-intaraarj

引用次数: 0

Abstract

This study examines the impact of influence attempts, wishful identification (WI), and parasocial interaction (PSI) on parasocial relationships (PSR) and behavioral loyalty in the context of game l...

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探索泰国游戏直播者及其观众的影响尝试、一厢情愿的认同、寄生社会关系和行为忠诚度

本研究探讨了影响尝试、一厢情愿的认同（WI）和寄生互动（PSI）对游戏中的寄生关系（PSR）和行为忠诚度的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Asian Journal of Communication COMMUNICATION-

CiteScore

3.70

自引率

0.00%

发文量

期刊介绍： Launched in 1990, Asian Journal of Communication (AJC) is a refereed international publication that provides a venue for high-quality communication scholarship with an Asian focus and perspectives from the region. We aim to highlight research on the systems and processes of communication in the Asia-Pacific region and among Asian communities around the world to a wide international audience. It publishes articles that report empirical studies, develop communication theory, and enhance research methodology. AJC is accepted by and listed in the Social Science Citation Index (SSCI) published by Clarivate Analytics. The journal is housed editorially at the Wee Kim Wee School of Communication and Information at Nanyang Technological University in Singapore, jointly with the Asian Media Information and Communication Centre (AMIC).