CSR fit with CEO image: Unpacking its influence on stakeholder engagement and authenticity perception

Q1 Business, Management and Accounting

Journal of Marketing Communications Pub Date : 2024-02-15 DOI:10.1080/13527266.2024.2306906

Keonyoung Park

引用次数: 0

Abstract

This study explores the significant role of Chief Executive Officers (CEOs) in communicating a corporation’s commitment to Social Responsibility (CSR) and their influence on consumer engagement in ...

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企业社会责任与首席执行官形象的契合度：解读企业社会责任对利益相关者参与和真实性认知的影响

本研究探讨了首席执行官（CEO）在传达企业社会责任（CSR）承诺方面的重要作用，以及他们对消费者参与企业社会责任的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Marketing Communications Business, Management and Accounting-Business and International Management

CiteScore

7.70

自引率

0.00%

发文量

期刊介绍： The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.