Digital transformation: A multidisciplinary perspective and future research agenda

IF 8.6 2区 管理学 Q1 BUSINESS
Justin Paul, Akiko Ueno, Charles Dennis, Eleftherios Alamanos, Lucill Curtis, Pantea Foroudi, Agnieszka Kacprzak, Werner H. Kunz, Jonathan Liu, Reza Marvi, Sree Lekshmi Sreekumaran Nair, Ozlem Ozdemir, Eleonora Pantano, Thanos Papadopoulos, Olivia Petit, Sapna Tyagi, Jochen Wirtz
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Abstract

Digital transformation has had an unprecedented influence on all sectors of business over the last decade. We are now entering an era characterized by the extensive digital transformation of businesses, society, and consumers. Therefore, digital transformation has become a pivotal focus for organizations across various sectors in recent years. Despite differing scholarly perspectives on the concept and elements of digital transformation, a consensus exists that it significantly impacts consumer decisions and necessitates organizational adaptation. Recent challenges such as the COVID-19 pandemic have further accelerated the need for digital transformation and its effects on consumers. This necessitates an editorial perspective on this most important topic to establish future research agenda encompassing the various dimensions of digital transformation. The purpose of this editorial perspective is to review research on digital transformation from a multidisciplinary viewpoint and provide insights into several key domains—Internet-of-Things, social media, mobile apps, artificial intelligence, augmented and virtual reality, the metaverse, and corporate digital responsibility—that are poised to fuel the pace of digital transformation. Each domain is analyzed through a lens of introduction, role, importance, multifaceted impact, and conclusions. Future research directions are suggested.

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数字化转型:多学科视角与未来研究议程
过去十年来,数字化转型对各行各业产生了前所未有的影响。我们正在进入一个以企业、社会和消费者的广泛数字化转型为特征的时代。因此,近年来,数字化转型已成为各行各业组织关注的焦点。尽管学者们对数字化转型的概念和要素有不同的看法,但有一个共识是,数字化转型会对消费者的决策产生重大影响,组织有必要进行调整。最近的挑战,如 COVID-19 大流行,进一步加速了数字化转型的需求及其对消费者的影响。因此,有必要从社论的角度来探讨这一最重要的话题,以确定未来的研究议程,涵盖数字化转型的各个层面。本编辑视角旨在从多学科的角度回顾数字化转型的研究,并对几个关键领域--物联网、社交媒体、移动应用程序、人工智能、增强现实和虚拟现实、元宇宙和企业数字化责任--提出见解,这些领域将推动数字化转型的步伐。本文从介绍、作用、重要性、多方面影响和结论等角度对每个领域进行了分析。并提出了未来的研究方向。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
13.60
自引率
23.20%
发文量
119
期刊介绍: The International Journal of Consumer Studies is a scholarly platform for consumer research, welcoming academic and research papers across all realms of consumer studies. Our publication showcases articles of global interest, presenting cutting-edge research from around the world.
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