Effective Communication of Energy Science and Technology

Jill Engel-Cox, Kerrin Jeromin
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Abstract

Although research, development, and deployment of advanced energy technologies are essential for the clean energy transition, communication about these technologies is equally important to their success. Energy is part of everyday life; therefore, changes in energy systems should be accepted by communities and industries. Yet details about energy generation, transmission, and environmental impacts are complex. The combination of commonality and complexity requires communications to use visualization, localization, narrative, and understandable terminology to reach a range of stakeholders. Collaboration between technology experts and communications professionals builds integrity and accessibility of energy information that enables community-based solutions for energy.

有效传播能源科学技术
尽管先进能源技术的研究、开发和应用对清洁能源转型至关重要,但有关这些技术的宣传对其成功同样重要。能源是日常生活的一部分;因此,能源系统的变化应该被社区和行业所接受。然而,有关能源生产、传输和环境影响的细节非常复杂。共性与复杂性的结合要求传播工作使用可视化、本地化、叙事和易懂的术语,以接触到一系列利益相关者。技术专家和传播专业人员之间的合作可以建立能源信息的完整性和可及性,从而为社区提供能源解决方案。
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