Blurring of boundaries: Consumer self-narratives in digital virtual leisure

IF 8.6 2区 管理学 Q1 BUSINESS
Tifani Susilo, Shane Mathews, Edwina Luck, Brett Martin, Kate Letheren, Han Nguyen
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引用次数: 0

Abstract

This article examines digital virtual leisure and the impact of increasingly blurred boundaries between the digital and physical worlds on consumer self-narratives. Using an extended case narrative method, the present research explores how consumers who are highly involved with digital leisure live out their ideal self-narrative in online communities. The findings highlight a level of complexity and fluidity when consumers move between worlds. The present research shows a more multifaceted set of issues that consumers traverse when moving between the physical and digital worlds. This research indicates the changing nature of the self-narrative for consumers in an ever-evolving environment that blurs the distinction between the digital and physical worlds. Results suggest that the digital virtual world (those online environments using digital technologies and virtual which has a sensory element) can serve as a sanctuary for consumers to gain empowerment and sustain hope. Digital virtual leisure is a highly involved form of consumption layered with meaning for individuals. The findings highlight the potential and opportunity to use self-narratives as a way to understand consumer involvement with online community spaces so as to better respond to and engage with the consumer target market.

界限的模糊:数字虚拟休闲中的消费者自我叙述
本文探讨了数字虚拟休闲以及数字世界和物理世界之间日益模糊的界限对消费者自我叙述的影响。本研究采用扩展案例叙述法,探讨了高度参与数字休闲的消费者如何在网络社区中实现其理想的自我叙述。研究结果凸显了消费者在不同世界间转换时的复杂性和流动性。本研究表明,当消费者在物理世界和数字世界之间游走时,会遇到一系列更多方面的问题。这项研究表明,在不断发展的环境中,消费者的自我叙述不断变化,数字世界和物理世界之间的区别变得模糊不清。研究结果表明,数字虚拟世界(那些使用数字技术的在线环境和具有感官元素的虚拟环境)可以作为消费者的避难所,让他们获得力量和希望。数字虚拟休闲是一种高度参与性的消费形式,对个人而言具有多重意义。研究结果凸显了使用自我叙述作为了解消费者参与网络社区空间的一种方式的潜力和机会,从而更好地响应和参与目标消费市场。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
13.60
自引率
23.20%
发文量
119
期刊介绍: The International Journal of Consumer Studies is a scholarly platform for consumer research, welcoming academic and research papers across all realms of consumer studies. Our publication showcases articles of global interest, presenting cutting-edge research from around the world.
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