A curious tale of wine labelling: how the colour of a wine label influences purchase intention

Q2 Agricultural and Biological Sciences

Journal of Wine Research Pub Date : 2024-02-01 DOI:10.1080/09571264.2024.2310302

Saket Joshi, R. Mulcahy, Cleone Ladlow, Brad Eskridge, Vicki Andonopoulos, Gavin Northey

引用次数: 0

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葡萄酒标签的奇妙故事：葡萄酒标签的颜色如何影响购买意向

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来源期刊

Journal of Wine Research Agricultural and Biological Sciences-Horticulture

CiteScore

2.40

自引率

0.00%

发文量

期刊介绍： The Journal of Wine Research is an international and multidisciplinary refereed journal publishing the results of recent research on all aspects of viticulture, oenology and the international wine trade. It was founded by the Institute of Masters of Wine to enhance and encourage scholarly and scientific interdisciplinary research in these fields. The main areas covered by the journal include biochemistry, botany, economics, geography, geology, history, medicine, microbiology, oenology, psychology, sociology, marketing, business studies, management, wine tasting and viticulture.