Can social media combat gender inequalities in academia? Measuring the prevalence of the Matilda effect in communication

IF 5.4 1区 文学 Q1 COMMUNICATION
Yunya Song, Xiaohui Wang, Guanrong Li
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引用次数: 0

Abstract

This study sought to investigate whether scholarly impact and academic influence differ between men and women in the field of communication and the extent to which the gender gap has persisted on social media platforms, an arena increasingly used for research dissemination. Data were collected from 10,736 articles, published in prominent communication journals between 2012 and 2022, using a combination of three sources: OpenAlex, Altmetric, and Twitter. The gender of 6,827 first authors was identified using ChatGPT, with an accuracy of 0.94. The findings confirmed the presence of the Matilda effect, indicating a bias toward male scholars in terms of research performance, academic mobility, and online popularity. Furthermore, the study revealed uneven gains between male and female scholars in their use of social media for research dissemination. These results have implications for how science communities can effectively promote research on social media.
社交媒体能否消除学术界的性别不平等?衡量传播中 "玛蒂尔达效应 "的普遍程度
本研究旨在调查传播学领域男女之间的学术影响力和学术影响是否存在差异,以及性别差距在社交媒体平台上的持续程度。数据来自 2012 年至 2022 年间在著名传播期刊上发表的 10736 篇文章,采用了三种数据来源:数据来自 2012 年至 2022 年间发表在著名传播学期刊上的 10736 篇文章,数据采用了三种来源:OpenAlex、Altmetric 和 Twitter。使用 ChatGPT 识别了 6827 位第一作者的性别,准确率为 0.94。研究结果证实了玛蒂尔达效应的存在,表明男性学者在研究绩效、学术流动性和网络知名度方面存在偏向。此外,研究还揭示了男女学者在使用社交媒体进行研究传播方面的收益不均衡。这些结果对科学界如何在社交媒体上有效促进研究工作具有启示意义。
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来源期刊
CiteScore
9.60
自引率
2.80%
发文量
26
期刊介绍: The Journal of Computer-Mediated Communication (JCMC) has been a longstanding contributor to the field of computer-mediated communication research. Since its inception in 1995, it has been a pioneer in web-based, peer-reviewed scholarly publications. JCMC encourages interdisciplinary research, welcoming contributions from various disciplines, such as communication, business, education, political science, sociology, psychology, media studies, and information science. The journal's commitment to open access and high-quality standards has solidified its status as a reputable source for scholars exploring the dynamics of communication in the digital age.
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