Content analysis of oral (mouth) cancer-related posts on Instagram.

IF 2.9 3区医学 Q1 DENTISTRY, ORAL SURGERY & MEDICINE

Oral diseases Pub Date : 2024-10-01 Epub Date: 2024-02-02 DOI:10.1111/odi.14886

Omar Al Karadsheh, Alaa Atef, Dua'a Alqaisi, Siraj Zabadi, Yazan Hassona

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引用次数: 0

Abstract

Objective: To examine the content of Instagram posts about oral cancer and assess its usefulness in promoting oral cancer awareness and early detection practices.

Methods: A systematic search of Instagram for posts about oral (mouth) cancer was conducted using the hashtags #oral cancer and #mouth cancer. Posts usefulness in promoting awareness and early detection was assessed using the early detection usefulness score, and caption readability was assessed using the Flesch Kincaid readability score.

Results: A total of 81,000 posts were identified, and 200 posts were thoroughly evaluated. Included posts gathered a total of 48,118 (mean = 420.59 likes) and 27,898 views. Most posts (81.5%) were educational to the lay person, and India and the UK were the major contributors. The most discussed topics were prevention and early detection (55%). Representative clinical images were present in 35.5% of posts. Only 9.5% of posts mentioned the source of information, and the mean usefulness score was only 2.1 out of 10. The mean reading ease score was 56.7 ± 43.8 (range from 1 to 98 out of 100).

Conclusion: Instagram shows potential for promoting oral cancer awareness, particularly in prevention and early detection. However, concerns regarding content quality, scientific validity, and clarity persist.

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对 Instagram 上与口腔癌相关的帖子进行内容分析。

目的研究 Instagram 上有关口腔癌的帖子内容，并评估其在促进口腔癌意识和早期检测实践方面的作用：使用标签 #oral cancer 和 #mouth cancer，在 Instagram 上对有关口腔癌的帖子进行了系统搜索。使用早期检测有用性评分评估帖子在提高意识和早期检测方面的有用性，使用弗莱什-金凯德可读性评分评估标题的可读性：结果：共识别出 81,000 个帖子，对 200 个帖子进行了全面评估。所包含的帖子共获得 48,118 个赞（平均 = 420.59 个赞）和 27,898 次浏览。大多数帖子（81.5%）对非专业人士具有教育意义，印度和英国是主要贡献者。讨论最多的主题是预防和早期检测（55%）。有代表性的临床图片出现在 35.5% 的帖子中。只有 9.5%的帖子提到了信息来源，有用性的平均得分仅为 2.1（满分 10 分）。阅读难易度的平均得分为 56.7 ± 43.8（满分 100 分，从 1 分到 98 分不等）：Instagram在提高人们对口腔癌的认识，尤其是在预防和早期发现方面具有潜力。然而，内容质量、科学性和清晰度方面的问题依然存在。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Oral diseases 医学-牙科与口腔外科

CiteScore

7.60

自引率

5.30%

发文量

325

审稿时长

4-8 weeks

期刊介绍： Oral Diseases is a multidisciplinary and international journal with a focus on head and neck disorders, edited by leaders in the field, Professor Giovanni Lodi (Editor-in-Chief, Milan, Italy), Professor Stefano Petti (Deputy Editor, Rome, Italy) and Associate Professor Gulshan Sunavala-Dossabhoy (Deputy Editor, Shreveport, LA, USA). The journal is pre-eminent in oral medicine. Oral Diseases specifically strives to link often-isolated areas of dentistry and medicine through broad-based scholarship that includes well-designed and controlled clinical research, analytical epidemiology, and the translation of basic science in pre-clinical studies. The journal typically publishes articles relevant to many related medical specialties including especially dermatology, gastroenterology, hematology, immunology, infectious diseases, neuropsychiatry, oncology and otolaryngology. The essential requirement is that all submitted research is hypothesis-driven, with significant positive and negative results both welcomed. Equal publication emphasis is placed on etiology, pathogenesis, diagnosis, prevention and treatment.