The Impact of E-Commerce on Traditional Markets in Marrakech, Morocco: A Sociocultural Analysis

Abstract

This paper explores the impact of E-commerce on traditional markets in Marrakech, Morocco, with a focus on sociocultural dimensions. Examining the challenges and opportunities arising from the global growth of E-commerce, the study delves into the preservation of cultural heritage, community cohesion, and the evolving dynamics of consumer behavior. The analysis includes an overview of E-commerce in Marrakech, emphasizing the need for a balance between tradition and innovation. The conclusion highlights strategic approaches, such as leveraging cultural authenticity and fostering collaborations, to ensure the resilience of Marrakech’s traditional markets in the digital era.