A Comparative Rhetorical Analysis of Trump and Biden's Climate Change Speeches: Framing Strategies in Politics

Abstract

This article analyzes the speeches of two U.S. politicians—President Donald Trump and President Joe Biden—to present how they make their arguments about climate change using various frames. While frames are rhetorical acts, they are also a form of persuasion. In particular, the author demonstrates how Trump foregrounded negative frames with fear-inducing elements. He presented job losses and economic harm as consequences of joining the Paris Climate Accord, putting him on the defensive. In contrast, Biden utilized positive frames to strengthen his arguments and aligned more closely with the environmental justice framework. Inspired by the rhetoric of the framing strategies employed by these two speakers, the study suggests that technical communicators should focus on using language that constructs new frames to enhance the success of their argumentations.