Prosumer behavior and the assessment of the level of sustainable development of households in the context of the COVID-19 pandemic in Poland

Abstract

The aim of the article is to assess the sustainability of households and present the issue of sustainable development in the context of consumer behaviour in Poland on the basis of our own surveys. The research was carried out in July 2022 on a sample of 1112 respondents with a diagnostic survey using the CAWI survey technique. During the research, various types of prosumer activities of households were defined, but also their consumer behaviour was assessed in terms of its positive impact on sustainable development. On the basis of selected variables describing the consumer behaviour of households, three indices of the measurement of sustainable development of households were built – a general index and two component indices. Then, the results were analysed for correlations between variables describing household characteristics and indices describing their level of presumption. Statistical, descriptive and comparative methods were used. The study shows that the surveyed households are highly sustainable. The level of sustainable development of the surveyed households is positively correlated with the level of prosumption.