Demand for 5G from residential customers in Germany: a quantitative online survey using the Van Westendorp method

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2024-01-27 DOI:10.1057/s41272-023-00467-1

Jasmin Ebert, Peter Winzer

引用次数: 0

Abstract

To investigate the demand for 5G in Germany, we applied the Van Westendorp Method (VWM) to measure willingness to pay (WTP) and price sensitivity (N = 504). The results show that more than half already own a 5G smartphone and these customers are less price sensitive. The accepted price range for the monthly 5G surcharge ranges between 10.00 and 15.40 Euros. Two thirds want more transparency in 5G pricing, while price is the most crucial factor (4.2/5.0), followed by data volume (4.1/5.0) and network operator/coverage (4.0/5.0). The results are particularly interesting for providers as the target group for 5G is quite diverse.

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德国居民用户对 5G 的需求：采用 Van Westendorp 方法进行的定量在线调查

为了调查德国对 5G 的需求，我们采用 Van Westendorp 方法（VWM）来衡量支付意愿（WTP）和价格敏感性（N = 504）。结果显示，一半以上的用户已经拥有 5G 智能手机，这些用户对价格的敏感度较低。每月 5G 附加费的接受价格范围在 10.00 至 15.40 欧元之间。三分之二的用户希望 5G 价格更加透明，而价格是最关键的因素（4.2/5.0），其次是数据量（4.1/5.0）和网络运营商/覆盖范围（4.0/5.0）。由于 5G 的目标群体相当多样化，因此这些结果对提供商来说尤为重要。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.