Hollywood’s current game plan: it’s the IP and not the actor

IF 0.6 Q4 BUSINESS

Journal of Media Business Studies Pub Date : 2024-01-17 DOI:10.1080/16522354.2023.2300013

Lee Yoong Hon

引用次数: 0

Abstract

Ever since the success of Star Wars in the 1970s, Hollywood’s obsession with blockbusters and their sequels (prequels) has been evident. The exploitations of successful intellectual properties (IP)...

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好莱坞当前的游戏计划：是 IP 而不是演员

自 20 世纪 70 年代《星球大战》大获成功以来，好莱坞对大片及其续集（前传）的痴迷就显而易见。对成功的知识产权（IP）的开发......

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来源期刊

Journal of Media Business Studies BUSINESS-

CiteScore

4.00

自引率

7.70%

发文量