Social Media Instagram and Purchasing Decisions

Ali Akbar Anggara, M. Kaukab, Yudhistira Pradhipta
{"title":"Social Media Instagram and Purchasing Decisions","authors":"Ali Akbar Anggara, M. Kaukab, Yudhistira Pradhipta","doi":"10.9734/sajsse/2024/v21i1767","DOIUrl":null,"url":null,"abstract":"This research aims to analyze the influence of content creation, content sharing, connection, and community building on purchasing decisions. The study employs a quantitative approach with a sample size of 107 respondents. The research instrument used includes questionnaires/surveys and literature review. Data analysis is conducted using SPSS. The research findings indicate the following: 1) content creation has a positive impact on purchasing decisions; 2) content sharing does not have a significant impact or has a negative influence on purchasing decisions; 3) connection does not have a significant impact or has a negative influence on purchasing decisions; 4) community building has a positive impact on purchasing decisions. Overall, social media has superior contribution on making purchase decion for customer. The researchers seek to understand whether the content generated and shared on social media platforms has a significant influence on consumers' choices when making purchases.","PeriodicalId":509507,"journal":{"name":"South Asian Journal of Social Studies and Economics","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2024-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"South Asian Journal of Social Studies and Economics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.9734/sajsse/2024/v21i1767","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

Abstract

This research aims to analyze the influence of content creation, content sharing, connection, and community building on purchasing decisions. The study employs a quantitative approach with a sample size of 107 respondents. The research instrument used includes questionnaires/surveys and literature review. Data analysis is conducted using SPSS. The research findings indicate the following: 1) content creation has a positive impact on purchasing decisions; 2) content sharing does not have a significant impact or has a negative influence on purchasing decisions; 3) connection does not have a significant impact or has a negative influence on purchasing decisions; 4) community building has a positive impact on purchasing decisions. Overall, social media has superior contribution on making purchase decion for customer. The researchers seek to understand whether the content generated and shared on social media platforms has a significant influence on consumers' choices when making purchases.
社交媒体 Instagram 与采购决策
本研究旨在分析内容创建、内容共享、联系和社区建设对购买决策的影响。研究采用定量方法,样本量为 107 个受访者。使用的研究工具包括问卷/调查和文献综述。数据分析使用 SPSS 进行。研究结果表明1)内容创建对购买决策有积极影响;2)内容共享对购买决策没有显著影响或有负面影响;3)连接对购买决策没有显著影响或有负面影响;4)社区建设对购买决策有积极影响。总之,社交媒体对客户做出购买决策有卓越的贡献。研究人员试图了解社交媒体平台上生成和分享的内容是否会对消费者的购买决策产生重大影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信