“Afroconveniente”... A autodeclaração racial na campanha eleitoral de 2022: uma análise das publicações no Twitter sobre a controvérsia de ACM Neto na Bahia

Abstract

In this article, we analyzed Twitter posts regarding the controversy surrounding ACM Neto's self-declaration of race, who was a candidate for governor of Bahia in 2022. The methodology employed is a natural language processing analysis, aiming to identify themes and perceptions. The controversy emerged after ACM Neto self- identified as “pardo” (mixed race) and appeared with a tan in an interview, raising questions about IBGE criteria. The results reveal a heated debate on Twitter, questioning his representativeness and accusing him of political opportunism. The analysis exposes a public discourse about ACM Neto's sincerity, political stances, and opportunism concerning the racial topic, underscoring the increasing significance of race and ethnicity dimensions in electoral political debates.