Uma análise das imagens de si no pronunciamento de posse presidencial de Jair Messias Bolsonaro: um (im)provável presidente do Brasil

Abstract

This paper aims to examine the self-representations mobilized and constructed through the presidential inauguration speech of Jair Messias Bolsonaro in 2019, utilizing the concept of discursive ethosas a lens. Drawing on the theoretical framework developed by Patrick Charaudeau (2017), we focus particularly on his insights concerning ethosin political discourse, especially in connection with discursive formation as outlined by Pêcheux (2011). One notable finding presented in this article, among other elements, is the discussion on the "fight against corruption." The semantic effects generated by this rhetorical aim to convey a sense of political change. However, the conditions of discourse production present in Bolsonaro's inauguration speech do not necessarily substantiate this representation of change.