Tourist Decision to Visit Barbate Date Palm Plantation: Attractions, Location, and Promotion

Al Mashaadir : Jurnal Ilmu Syariah Pub Date : 2024-01-02 DOI:10.52029/jis.v4i2.121

Nadiya Nadiya, Aida Fitri, Rio Marselindo

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Abstract

This study aims to determine the effect of attractiveness, location and promotion on the decision of tourists to visit the Barbate date palm plantation tour in Aceh Besar District. The sample of this research is 96 respondents using ancient formula. Measuring tool used is to use multiple linear regression. The research results produce the following equation: Y = 1.137 + 0.139 X 1 + 0.560 X 2 + 0.104 X 3 + e . The correlation coefficient (R) of 0.139 or 13.9% illustrates that tourist attraction, location and promotion influence visitor decisions Barbate Dates Farm Tour, Aceh Besar District. The coefficient of determination (R2) is 86.3% which indicates that tourist attraction, location and promotion influence visitor decisions Barbate Dates Garden Tourism in Aceh Besar District and 13.7% visitor decision rate Barbate Dates Garden Tourism in Aceh Besar Regency is influenced by variables that are not examined. The results showed that simultaneously and partially attractiveness, location and promotion had a significant effect on the decision of tourists to visit the Barbate date plantation tour, Aceh Besar District .

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游客访问巴巴特椰枣种植园的决定：景点、位置和宣传

本研究旨在确定吸引力、地理位置和宣传对游客决定前往亚齐勿沙县巴贝特椰枣种植园旅游的影响。本研究的样本为 96 个使用古代公式的受访者。使用的测量工具是多元线性回归。研究结果得出以下等式Y = 1.137 + 0.139 X 1 + 0.560 X 2 + 0.104 X 3 + e 。相关系数（R）为 0.139 或 13.9%，说明旅游景点、地点和宣传对游客决定亚齐勿沙县巴贝特椰枣农场之旅的影响。判定系数（R2）为 86.3%，表明游客吸引力、地理位置和促销影响了亚齐勿萨地区 Barbate Dates 花园旅游的游客决策，而亚齐勿萨地区 Barbate Dates 花园旅游的游客决策率有 13.7%受到未考察变量的影响。结果表明，吸引力、地理位置和宣传同时和部分地对游客决定去亚齐必萨县巴巴特椰枣种植园旅游有显著影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Al Mashaadir : Jurnal Ilmu Syariah

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