Impact of different information sources on farmers’ adoption of organic fertilisers: The case of Funing watermelon farmers in China

IF 2 4区管理学 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE

Information Development Pub Date : 2024-01-05 DOI:10.1177/02666669231225946

Xiaofeng Lv, Jing Li, Yuanxin Cai

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引用次数: 0

Abstract

Information sources (ISs) are crucial for enhancing green behaviour among farmers. However, few in-depth studies have been conducted on the differential effects of different ISs. This poses a challenge for the design of efficient information intervention strategies. This study designed an extended theoretical framework of planned behaviour to examine the differential effects of different ISs on farmers’ intentions to adopt organic fertilisers. Survey data from 361 Funing watermelon farmers in China were analysed using partial least squares structural equation modelling. The results showed that the utilisation of personal ISs (both formal and informal) had significant positive effects on intentions, whereas impersonal ISs did not play a significant role. Among these, personal informal ISs were the strongest informational determinant. Moreover, psychological factors played a key mediating role between ISs and intentions. Attitude was the strongest direct psychological factor, followed by perceived behavioural control and subjective norms. These findings provide theoretical and practical insights for policymakers to design targeted information interventions to promote the adoption of organic fertilisers by farmers. When relying on formal ISs, the Chinese government should focus on the role of informal ISs.

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不同信息来源对农民使用有机肥的影响：中国阜宁西瓜种植户的案例

信息来源（ISs）对于加强农民的绿色行为至关重要。然而，很少有人对不同 IS 的不同效果进行深入研究。这对设计有效的信息干预策略提出了挑战。本研究设计了一个扩展的计划行为理论框架，以研究不同的信息服务对农民采用有机肥意向的不同影响。研究采用偏最小二乘法结构方程模型分析了来自中国 361 位阜宁西瓜种植农户的调查数据。结果表明，个人 ISs（正式和非正式）的使用对意向有显著的积极影响，而非个人 ISs 的作用不明显。其中，个人非正式信息服务是最强的信息决定因素。此外，心理因素在基础设施服务和意向之间起着关键的中介作用。态度是最强的直接心理因素，其次是感知行为控制和主观规范。这些发现为政策制定者设计有针对性的信息干预措施以促进农民采用有机肥料提供了理论和实践启示。在依赖正式的信息基础设施时，中国政府应重视非正式信息基础设施的作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Information Development INFORMATION SCIENCE & LIBRARY SCIENCE-

CiteScore

5.10

自引率

5.30%

发文量

期刊介绍： Information Development is a peer-reviewed journal that aims to provide authoritative coverage of current developments in the provision, management and use of information throughout the world, with particular emphasis on the information needs and problems of developing countries. It deals with both the development of information systems, services and skills, and the role of information in personal and national development.