Service Design as Formgiving: Breaking Free from the Marketing-Dominant Logic

IF 0.4 2区艺术学 0 ARCHITECTURE

DESIGN ISSUES Pub Date : 2024-01-01 DOI:10.1162/desi_a_00745

Fernando Secomandi

引用次数: 0

Abstract

This article presents a critique of Vargo and Lusch's service-dominant logic (SD Logic) and proposes an alternative basis for service design. The proposed approach builds upon the formgiving tradition outlined in Maldonado's definition of industrial design. More specifically, the article questions SD Logic's neglect of service materiality and emphasizes the need for a deliberate reevaluation of formgiving, taking into account the unique materiality of services exchanged in face-to-face interactions.

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服务设计是一种奉献：摆脱营销主导逻辑的束缚

本文对瓦尔戈和卢施的服务主导逻辑（SD Logic）进行了批判，并提出了服务设计的另一种基础。所提出的方法建立在马尔多纳多（Maldonado）对工业设计的定义中所概述的 "给予"（formgiving）传统之上。更具体地说，文章质疑了 SD 逻辑对服务物质性的忽视，并强调有必要对形式给予进行深思熟虑的重新评估，同时考虑到在面对面交流中服务所具有的独特物质性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

DESIGN ISSUES ARCHITECTURE-

CiteScore

1.60

自引率

0.00%

发文量

期刊介绍： The first American academic journal to examine design history, theory, and criticism, Design Issues provokes inquiry into the cultural and intellectual issues surrounding design. Regular features include theoretical and critical articles by professional and scholarly contributors, extensive book reviews, and illustrations. Special guest-edited issues concentrate on particular themes, such as artificial intelligence, product seminars, design in Asia, and design education. Scholars, students, and professionals in all the design fields are readers of each issue.