What’s the Follower-Influencer Connection on Social Media? Segmenting Social Media Followers for Strategic Communication

IF 2.3 Q1 COMMUNICATION

International Journal of Strategic Communication Pub Date : 2024-01-04 DOI:10.1080/1553118x.2023.2231427

Brian G. Smith, Staci B. Smith, Danielle Hallows, Thomas Robinson, Ljubica Ivanovic

引用次数: 0

Abstract

This interdisciplinary study explored social media user motivations to follow influencers with a special focus on the parasocial relationship between follower and influencer. A Q-sort revealed that...

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社交媒体上的 "追随者 "与 "影响者 "之间有什么联系？细分社交媒体关注者，实现战略性传播

这项跨学科研究探讨了社交媒体用户关注有影响力者的动机，特别关注关注者与有影响力者之间的寄生社会关系。Q-sort显示...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Strategic Communication Social Sciences-Sociology and Political Science

CiteScore

3.40

自引率

0.00%

发文量

期刊介绍： The International Journal of Strategic Communication examines the philosophical, theoretical, and applied nature of strategic communication, which is “the purposeful use of communication by an organization to fulfill its mission.” IJSC provides a foundation for the study of strategic communication from diverse disciplines, including corporate and managerial communication, organizational communication, public relations, marketing communication, advertising, political and health communication, social marketing, international relations, public diplomacy, and other specialized communication areas. The IJSC is the singular forum for multidisciplinary inquiry of this nature.