MANAGEMENT OF THE FINANCIAL POTENTIAL OF ENTERPRISES IN THE TOURISM AND HOSPITALITY INDUSTRY

Abstract

Separate meaningful characteristics of the financial potential of the enterprise of the tourism industry and the field of hospitality have been studied. Peculiarities of the assessment of the financial potential of the enterprise in the tourism industry and the field of hospitality are highlighted. A comprehensive assessment of the financial potential of the tourism and hospitality industry was made. The functions of the financial potential of the enterprise in the tourism industry and the field of hospitality are defined and characterized. The key tasks of the financial potential of the enterprise in the tourism and hospitality industry have been identified. Features and main stages of strategic analysis of the financial potential of an enterprise in the tourism and hospitality industry are established. The importance of effective managem