Analisis User Experience Aplikasi Flip Menggunakan Metode Heart Metrics dan Importance Performance analysis (IPA)

Jurnal Informatika dan Rekayasa Perangkat Lunak Pub Date : 2023-06-12 DOI:10.33365/jatika.v4i2.2630

Rafi Purwa Syahputra, Rendi Hardiartama, Bangkit Putra Kristana, Anita Wulansari

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Abstract

: The Flip app is an innovative solution designed to simplify digital financial transactions in everyday life. Certainly, this digital innovative solution requires feedback from Flip application users in order to achieve the objectives of this Flip application. This research aims to analyze the user experience of using the Flip application. This research combines the HEART Metrics and Importance Performance Analysis (IPA) methods, so as to analyze the application from the point of view of user emotional satisfaction which includes Happiness, Engagement, Adoption, Retention, and Task Success as well as can find out what factors have the most influence on user satisfaction. The respondents used for this research sampling test are 100 with the minimum age of 17 years and have used the Flip application for transactions. Based on the results of the study, it was found that of the 20 items in the HEART scale, there were 8 items that indicated the need for improvement (action). In this case, the factors that are considered the most important (importance) and need immediate improvement attention are Engagement and Task Success.

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使用心脏指标和重要度性能分析 (IPA) 方法分析用户体验翻转应用程序

:Flip 应用程序是一种创新解决方案，旨在简化日常生活中的数字金融交易。当然，这一数字创新解决方案需要 Flip 应用程序用户的反馈，以实现 Flip 应用程序的目标。本研究旨在分析用户使用 Flip 应用程序的体验。本研究结合了 HEART Metrics 和重要性绩效分析（IPA）方法，从用户情感满意度的角度对该应用程序进行分析，包括幸福感、参与度、采用率、保留率和任务成功率，并找出对用户满意度影响最大的因素。本研究抽样测试的受访者为 100 人，最小年龄为 17 岁，曾使用 Flip 应用程序进行交易。根据研究结果发现，在 HEART 量表的 20 个项目中，有 8 个项目表示需要改进（行动）。在这种情况下，被认为最重要（重要性）且需要立即改进的因素是参与和任务成功。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Jurnal Informatika dan Rekayasa Perangkat Lunak

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审稿时长

24 weeks