LIFE STRATEGIES OF RUSSIAN AND EUROPEAN FEMALE STUDENTS:

Abstract

Contemporary society provides people with various ways of personality development. Young people are most susceptible to changes that occur in economics, politics, and technology. Different types of life strategies are formed and realized by young women and men, and they eventually transform public consciousness in general. The article is devoted to the analysis of life strategies and scenarios of female students living in Russia and European countries. For this purpose, a series of in-depth interviews with girls was conducted, as well as a visual analysis of the accounts of young women on the social network Instagram. Today, the process of westernization is observable – the adoption of Western European structures, practices, and lifestyles by non-European societies and countries has become a significant cultural phenomenon. Thus, based on the data obtained, it is possible to define a life strategy as a system of ideas and guidelines of the individual, aimed at the conscious design of the future. It determines and directs the behavior of individuals, reflecting the idea of the future and life path. A life strategy includes not only orientations, but also ways to achieve and realize certain goals and expectations.