Cheese without cows: Consumer demand for animal-free dairy cheese made from cellular agriculture in the United Kingdom

IF 1.5 4区经济学 Q3 AGRICULTURAL ECONOMICS & POLICY

International Food and Agribusiness Management Review Pub Date : 2023-07-18 DOI:10.22434/ifamr2022-0150

Peter Slade, Oscar Zollman Thomas

引用次数: 0

Abstract

We examine consumer demand for animal-free dairy cheese produced using cellular agriculture. Our data is generated through a hypothetical choice experiment completed by 1249 UK residents. Using a mixed logit model, we predict that animal-free dairy cheese would have a conditional market share of 22% when priced at a 25% markup relative to premium conventional cheese. However, the market share is quite sensitive to price: only 2% of consumers would purchase animal-free dairy cheese if it were twice the price of premium conventional cheese. Three-quarters of consumers who purchase animal-free dairy cheese would have purchased conventional dairy cheese if animal-free dairy cheese were unavailable. We use our experimental results to examine the impact of higher conventional dairy cheese prices, such as those that might result from a tax on livestock products. We find that the introduction of animal-free dairy cheese reduces consumer losses from higher conventional dairy prices by about 20%.

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无奶牛奶酪：消费者对英国细胞农业生产的无动物乳酪的需求

我们研究了消费者对利用细胞农业生产的无动物乳酪的需求。我们的数据来自于 1249 位英国居民完成的假设选择实验。通过混合对数模型，我们预测，如果无动物奶制品奶酪的价格相对于优质传统奶酪加价 25%，那么无动物奶制品奶酪的条件市场份额将达到 22%。然而，市场份额对价格相当敏感：如果无动物奶制品奶酪的价格是优质传统奶酪的两倍，只有 2% 的消费者会购买无动物奶制品奶酪。四分之三购买无动物乳制品奶酪的消费者会在没有无动物乳制品奶酪的情况下购买传统乳制品奶酪。我们利用实验结果研究了传统乳酪价格上涨的影响，例如畜产品税可能导致的价格上涨。我们发现，无动物乳制品奶酪的引入将传统乳制品价格上涨给消费者造成的损失减少了约 20%。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Food and Agribusiness Management Review AGRICULTURAL ECONOMICS & POLICY-

CiteScore

2.90

自引率

0.00%

发文量

审稿时长

>12 weeks

期刊介绍： The IFAMR is an internationally recognized catalyst for discussion and inquiry on issues related to the global food and agribusiness system. The journal provides an intellectual meeting place for industry executives, managers, scholars and practitioners interested in the effective management of agribusiness firms and organizations. IFAMR publishes high quality, peer reviewed, scholarly articles on topics related to the practice of management in the food and agribusiness industry. The Journal provides managers, researchers and teachers a forum where they can publish and acquire research results, new ideas, applications of new knowledge, and discussions of issues important to the worldwide food and agribusiness system. The Review is published electronically on this website. The core values of the Review are as follows: excellent academic contributions; fast, thorough, and detailed peer reviews; building human capital through the development of good writing skills in scholars and students; broad international representation among authors, editors, and reviewers; a showcase for IFAMA’s unique industry-scholar relationship, and a facilitator of international debate, networking, and research in agribusiness. The Review welcomes scholarly articles on business, public policy, law and education pertaining to the global food system. Articles may be applied or theoretical, but must relevant to managers or management scholars studies, industry interviews, and book reviews are also welcome.