Analysis on Advantage Principle and Perceptible Principle of Rural Industry Revitalization

Jingyun Wu, Heng Guo, Hong Wang, Zheqiao Zhang
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Abstract

The core of Rural Revitalization is rural industrial revitalization and effective governance. The premise of rural industrial revitalization and effective governance is scientific industrial planning and project selection. Industrial planning and project selection depend on the guidance of “advantage principle” and “perceptible principle”. Farmers and rural enterprises should give priority to products and services that consumers can directly perceive and verify their use value and utility, and transform competitive advantage into market advantage.
乡村产业振兴的优势原理与可感知原理分析
乡村振兴的核心是乡村产业振兴和有效治理。乡村产业振兴和有效治理的前提是科学的产业规划和项目选择。产业规划和项目选择要遵循 "优势原则 "和 "可感知原则"。农民和乡镇企业应优先选择消费者能够直接感知、验证其使用价值和效用的产品和服务,将竞争优势转化为市场优势。
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