Pandemic travel fear, travel intention, and self-protection intention of Chinese residents: an application of protection motivation theory

IF 4.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Asia Pacific Journal of Tourism Research Pub Date : 2023-09-02 DOI:10.1080/10941665.2023.2282982

T. Jarumaneerat, Md karim Rabiul, Bruce R. Prideaux, P. Promsivapallop

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Abstract

ABSTRACT This study examines the attitudes of Chinese residents toward pandemic travel fear, travel intention, and self-protection intention based on Protection Motivation Theory (PMT) as the study framework. Compared to previous research in this area, we employed the full suite of PMT factors in this study. An online survey was used to collect the views of 560 Chinese residents in six major Chinese cities in 2022. The results demonstrated that the PMT model provides a useful framework for understanding pandemic travel fear. Although perceived severity, perceived vulnerability and perceived response cost have significant positive relations with pandemic travel fear, perceived reward has a significant negative influence on pandemic travel fear. However, perceived response efficacy and perceived self-efficacy do not have a significant relationship with pandemic travel fear. Indeed, pandemic travel fear has significant negative and positive impacts on travel intention and self-protection intention, respectively. Practical implications of the study are discussed.

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中国居民的流行病旅行恐惧、旅行意向和自我保护意向：保护动机理论的应用

ABSTRACT 本研究以保护动机理论（PMT）为研究框架，探讨了中国居民对大流行病旅行恐惧的态度、旅行意向和自我保护意向。与以往该领域的研究相比，本研究采用了保护动机理论的全部因素。通过在线调查，我们收集了 2022 年中国六大城市 560 名中国居民的意见。结果表明，PMT 模型为理解大流行性旅行恐惧提供了一个有用的框架。虽然感知严重性、感知脆弱性和感知反应成本与大流行性旅行恐惧有显著的正相关关系，但感知回报对大流行性旅行恐惧有显著的负向影响。然而，感知反应效能和感知自我效能与大流行性旅行恐惧没有显著关系。事实上，大流行病旅行恐惧对旅行意向和自我保护意向分别有显著的负面和正面影响。本文还讨论了这项研究的实际意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.80

自引率

4.00%

发文量

期刊介绍： Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.