Analysis of Determinants of Consumer Decisions on the Use of Trans Banyumas and Gojek

Civilla : Jurnal Teknik Sipil Universitas Islam Lamongan Pub Date : 2023-09-27 DOI:10.30736/cvl.v8i2.1134

Bagas Sukmoyo Aji, Yogi Oktopianto, Nurul Fitriani

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Abstract

Current technological developments affect people's mobility in using transportation. The presence of online transportation has an impact on available public transportation. The study aims to determine the factors that influence consumer decision makers on the selection of conventional transportation services and online transportation. Data processing using regression analysis using SEM PLS tools. The results of SEM PLS from the total influence value of online transportation (y) have an influence on the price factor (x1) 0.506, security (x2) 0.488, ease of access (x3) 0.448, and convenience (x4) 0.470. As well as in conventional transportation (y) has a significant influence on the price factor (x1) 0.319, security (x2) 0.299, accessibility (x3) 0.331 and convenience (x4) 0.308. So that the significant variables are online prices for online transportation and ease of access to conventional transportation. The most influential SEM PLS value of online transportation is the evaluation price expected by consumers, namely the price is directly proportional to the facilities provided. While the influential factor on conventional transportation is the ease of access to the expected evaluation, namely the addition of shellter / bus stops.

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消费者决定使用反式班尼马和戈杰克的决定因素分析

当前的技术发展影响了人们使用交通工具的机动性。在线交通的出现对可用的公共交通产生了影响。本研究旨在确定影响消费者决策者选择传统交通服务和在线交通的因素。数据处理采用 SEM PLS 工具进行回归分析。SEM PLS 的结果从总影响值来看，在线交通（y）对价格因素（x1）的影响为 0.506，安全性（x2）为 0.488，易访问性（x3）为 0.448，便利性（x4）为 0.470。传统交通（y）对价格因子（x1）0.319、安全性（x2）0.299、可及性（x3）0.331 和便利性（x4）0.308 有显著影响。因此，重要的变量是在线交通的在线价格和传统交通的便捷性。对在线交通影响最大的 SEM PLS 值是消费者期望的评价价格，即价格与提供的设施成正比。而对传统交通的影响因素是预期评价的交通便利性，即增加贝雷特/公交站点。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Civilla : Jurnal Teknik Sipil Universitas Islam Lamongan

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