The Eras Tour of library marketing

Q3 Social Sciences

Public Services Quarterly Pub Date : 2023-10-02 DOI:10.1080/15228959.2023.2247321

Katy Kelly, John M. Jackson

引用次数: 0

Abstract

Abstract … Ready for it? This article looks back on the past 10 years of articles published in Public Services Quarterly’s Marketing Column. The authors examine how the field has changed over time, as evidenced by the articles published, and attempt to forecast what is to come. Former editor Katy Kelly will reflect on her role as column editor, and incoming editor John Jackson will share what he hopes to see in the future of the column.

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图书馆营销的时代之旅

摘要 ... 准备好了吗？本文回顾了过去 10 年《公共服务季刊》营销专栏发表的文章。作者从发表的文章中审视了这一领域随着时间的推移所发生的变化，并试图预测未来的发展。前任编辑凯蒂-凯利（Katy Kelly）将回顾她作为专栏编辑的角色，新任编辑约翰-杰克逊（John Jackson）将分享他对专栏未来的期望。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Public Services Quarterly Social Sciences-Library and Information Sciences

CiteScore

0.90

自引率

0.00%

发文量

期刊介绍： Public Services Quarterly covers a broad spectrum of public service issues in academic libraries, presenting practical strategies for implementing new initiatives and research-based insights into effective practices. The journal publishes research-based and theoretical articles as well as case studies that advance the understanding of public services, including reference and research assistance, information literacy instruction, access and delivery services, and other services to patrons. Articles may examine creative ways to use technology to assist students and faculty. Practice-based articles should be thoroughly grounded in the literature and should situate the work done in one library into the larger context of the situation.