HOW THE FACTORS OF THE RELATIONSHIP BETWEEN PARTIES INFLUENCE THE MULTI-SIDED MARKETPLACE SUCCESS?

Abstract

The increase in the number of marketplaces and the expansion of its offerings generated greater competition in the market and difficulties in differentiation. While the multi-sided marketplace offers many advantages for the parties (marketplace, sellers and customers), it also incurs some risks and operational costs. The paper provides an in-depth aggregation of the results of identified primary studies about multi-sided marketplaces, after carrying out a systematic literature review, and proposes a framework showing the contributions and risks for the parties participating in the marketplace