OPTIMIZING THE GREEN PRODUCT STRATEGY IN IMPROVING MSME PERFORMANCE

International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Pub Date : 2023-10-14 DOI:10.61990/ijamesc.v1i5.82

Meiliyah Ariani, Melan Susanty Purnamasari, Kurnia Sari Dewi

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Abstract

This study aims to determine the effect of green input, green process and green output in the application of green products on the performance of UMKM in Penjaringan Subdistrict, North Jakarta. The method used is purposive sampling, the number of respondents used in this study is 100 respondents from UMKM in the food and beverage sector in Penjaringan Subdistrict, North Jakarta. The data used is primary data in the form of questionnaires distributed to respondents. The data analysis method used in this study is data analysis with descriptive statistical tests, data quality tests, classical assumption tests, multiple linear regression analysis tests, which examine variables from the data using IBM SPSS (Statistical Product and Service Solutions) for Windows version 25.The results of research and hypothesis testing show that green input in the application of green products has a positive and significant effect on the performance of UMKM, Green process in the application of green products has a positive and significant effect on the performance of UMKM, Green output in the application of green products has a positive and significant effect on the performance of UMKM.

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优化绿色产品战略，提高 MSME 的绩效

本研究旨在确定绿色产品应用过程中的绿色投入、绿色流程和绿色产出对雅加达北部彭加林甘分区 UMKM 业绩的影响。本研究采用的方法是目的性抽样，受访者人数为 100 人，来自雅加达北部 Penjaringan 县食品和饮料行业的 UMKM。所使用的数据是以调查问卷形式发放给受访者的原始数据。本研究采用的数据分析方法包括描述性统计检验、数据质量检验、经典假设检验、多元线性回归分析检验，这些检验使用 IBM SPSS（统计产品与服务解决方案）Windows 版本 25 对数据中的变量进行检验。研究和假设检验的结果表明，应用绿色产品的绿色投入对 UMKM 的绩效有积极和显著的影响，应用绿色产品的绿色过程对 UMKM 的绩效有积极和显著的影响，应用绿色产品的绿色产出对 UMKM 的绩效有积极和显著的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC)

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