VERBAL AGGRESSION IN THE LANGUAGE OF MEDIA: FUNCTIONAL ANALYSIS OF A HEADER COMPLEX

Abstract

The article considers a multidimensional phenomenon - verbal aggression, which includes social, political, psychological components. Mass media form a culture of relationships, influence behavior and intelligence of any society. They also shape public opinion by manipulating consciousness of the audience with a whole arsenal of linguistic means, one of which is verbal aggression. The paper considers the reasons for the appearance of this phenomenon in the language media, its interpretations, and forms of expression, including the method, intensity, purposefulness. The use of the discredit strategy is analyzed, which is formed explicitly or implicitly, starting with title and subheading by different language means. We identified communication tactics within the strategy of discredit represented by tactics of direct and indirect accusation, opposition, solidarity, rejection action and others. Most attention is paid to a header complex and its function in realization of discredit strategy.