Assessment of strategic opportunities of the enterprise in conditions of uncertainty

Abstract

The work contains the development of theoretical and methodological provisions, practical recommendations for the analysis of the strategic capabilities of the enterprise and the evaluation of the effectiveness of the enterprise's strategy in complex conditions of uncertainty. The object of the study is the strategic capabilities of enterprises as a basis for the formation of strategic plans. The problem of evaluating the effectiveness of strategies and strategic capabilities of enterprises forced to function in conditions of uncertainty is solved. The activity of Ukrainian enterprises in the difficult conditions of the war contributed to the emergence of the need for the formation of new approaches to the development and evaluation of strategies or the adaptation of existing ones to the new conditions of the external environment. If the factors and their characteristics cannot be determined, then the consequences of their impact on the enterprise's activities will be unexpected. And since the uncertainty of the future is often underestimated, this leads to companies choosing those strategies that do not help the company avoid external threats and do not allow to use the opportunities that uncertainty can hide. With the help of economic-mathematical modeling, a model for assessing the company's strategic capabilities was formed, which would make it possible to compare the available resources and possible challenges from the external environment, to investigate the relationship between the company's capabilities and its ability to achieve strategic goals. A methodology for assessing the strategic capabilities of enterprises using the tools of probability theory and the scenario approach is proposed. The obtained results can be useful for determining when choosing a strategy and its evaluation by Ukrainian enterprises operating in conditions of uncertainty.