Knowledge economy and tools for its implementation in classical banking

Abstract

The topic of the convergence of the knowledge economy and classical banking is extremely relevant, as it allows to analyze the change in consumer habits and customer expectations, to determine the competitive advantages of technological startups and fintech companies and the challenges of cyber security and the risks of big data analysis, to record the need to create innovative products and services. Implementation of knowledge economy technologies in the financial sector of Ukraine. The rapid development of the financial services market necessitates a deep understanding and implementation of "knowledge economy" methods in the financial sector of the domestic economy. Because the knowledge economy is not an exclusively economic concept. It directly concerns the organization of society's life (people's way of life, worldview and culture, individual and collective life activities). Conceptual definitions of the knowledge economy lead us to generalize that the "knowledge economy" is a convergence of people's aspirations to organize and arrange their lives, based on objective knowledge of reality. Social systems built on the narratives of the "knowledge economy" transform knowledge into more advanced products (goods, services, technologies, etc.) and, which is a mandatory element, increasing the well-being and quality of human life. Knowledge becomes a special and primary factor. At the macro level, the practical implementation of the principles of the "knowledge economy" forms an economy with the predominance of high-tech industries in industry and the development of the knowledge-intensive service sector, which allows us to approach a more perfect social organization. At the micro level, the knowledge economy focuses attention on the justification of the cost of knowledge production. The result of the work was an analysis of the tools of the knowledge economy in the context of the financial market, the competitive advantages of fintech companies were determined, and innovative approaches or tools that could be useful for classical banks and how to implement them were identified.