The Alternative Livestock Revolution: Prospects for Consumer Acceptance of Plant-based and Cultured Meat in South Africa

IF 1.6 Q2 AGRICULTURAL ECONOMICS & POLICY
C. Tsvakirai, L. Nalley, Shelby Rider, Ellen J. Van Loo, M. Tshehla
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引用次数: 0

Abstract

Abstract Although South Africa accounts for half of the alternative meat market for the African continent, there remains a lack of information about consumer demand for plant-based and lab-cultured meat and its market potential domestically. This study reports the results of a nationwide survey of 649 South African consumers who completed a choice experiment in which they selected among conventional beef and three alternative burger patties at varying prices. Results indicate that holding prices constant and conditional on choosing a food product, 21% of the market share was estimated for plant-based meat alternatives and 38% for lab-cultured meat.
另类畜牧业革命:南非消费者接受植物肉和养殖肉的前景
摘要 尽管南非占非洲大陆替代肉类市场的一半,但有关消费者对植物肉和实验室培养肉的需求及其在国内的市场潜力的信息仍然缺乏。这项研究报告了对 649 名南非消费者进行的一项全国性调查的结果,这些消费者完成了一项选择实验,他们在不同价格的传统牛肉和三种替代汉堡肉饼中进行了选择。结果表明,在价格不变和选择食品的条件下,植物肉类替代品的市场份额估计为 21%,实验室培养肉类的市场份额估计为 38%。
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来源期刊
Journal of Agricultural and Applied Economics
Journal of Agricultural and Applied Economics AGRICULTURAL ECONOMICS & POLICY-
CiteScore
3.30
自引率
5.30%
发文量
39
审稿时长
8 weeks
期刊介绍: Published on behalf of the Southern Agricultural Economics Association, the Journal of Agricultural and Applied Economics is a forum for creative and scholarly work in agricultural economics and related areas. Contributions on methodology and applications in business, extension, research, and teaching phases of agricultural and applied economics are equally encouraged. As of 2015 (Vol 47), articles are published on an open access basis.
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