Culturological analysis of “The Culture Test” and The 3D Gospel

Abstract

Jayson Georges’ The Culture Test has over 40,000 respondents from over 200 countries. The test is based on Georges’ three culture types from his book The 3D Gospel: guilt–innocence, shame–honor, and fear–power. Using the discipline of Culturology (also called hologeistic cross-cultural analysis), The Culture Test is analyzed and compared with Hofstede’s cultural dimensions, Minkov and Kaasa’s objective cultural dimensions, and various societal measures. A three-dimensional plot and culture map show how The Culture Test clusters countries and regions. These comparisons, plot, and map highlight the culturological strengths of The Culture Test and The 3D Gospel—correlated to societal measures related to individualism versus collectivism. They also demonstrate the weaknesses of The Culture Test and The 3D Gospel—which measures only one cultural dimension and regions and countries cluster poorly.