Research on the Development of Electronic Sports in China Based on SWOT-PEST Analysis

Abstract

Electronic sports are a new form of sports that has emerged and rapidly emerged in response to the times. With its unique competitiveness and entertainment, it has instantly attracted a large number of users to participate. In the context of the rapid development of global esports, the Chinese government strongly supports the development of esports, and China is gradually becoming the center of global esports. Based on the strategy of "developing the digital economy, promoting digital industrialization and industrial digitization", e-sports, as an effective carrier of digital culture and a new dissemination platform, is crucial in the construction of a cultural power and the enhancement of cultural soft power. Efforts should be made to promote its high-quality development. This article establishes a SWOT-PEST model to analyze and study the development of e-sports in China, visually presenting the advantages and disadvantages of the development process of e-sports in China. It also proposes targeted suggestions on how to promote the high-quality development of e-sports in China and address the disadvantages and threats faced during the development process.