Book Review: Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization by Jenkins, A.

IF 3.1 3区经济学 Q2 BUSINESS

International Journal of Business Communication Pub Date : 2023-11-22 DOI:10.1177/23294884231208352

Chenghui Wu, Yueyang Su

引用次数: 0

书评：企业社交媒体营销：詹金斯（Jenkins, A. ）著，《企业社交媒体营销：在整个组织中推广社交媒体综合战略》（Scaling an Integrated Social Media Strategy Across Your Organization）一书。

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来源期刊

International Journal of Business Communication Multiple-

CiteScore

7.70

自引率

14.30%

发文量

期刊介绍： The International Journal of Business Communication (IJBC) publishes manuscripts that contribute to knowledge and theory of business communication as a distinct, multifaceted field approached through the administrative disciplines, the liberal arts, and the social sciences. Accordingly, IJBC seeks manuscripts that address all areas of business communication including but not limited to business composition/technical writing, information systems, international business communication, management communication, and organizational and corporate communication. In addition, IJBC welcomes submissions concerning the role of written, verbal, nonverbal and electronic communication in the creation, maintenance, and performance of profit and not for profit business.