ORTOGNATİK CERRAHİ İLE İLGİLİ INSTAGRAM GÖNDERİLERİNİN DEĞERLENDİRİLMESİ: METODOLOJİK ÇALIŞMA

Abstract

Objective: The use of social media has increased with the widespread use of the internet. Patients use social media for many reasons, such as to get information about their illness, get social support from other patients, and communicate with doctors. The purpose of this study is to analyze Instagram posts about orthognathic surgery. Materials and Methods: A new Instagram account has been opened so that the outcomes of the searches are not affected by bias. Three hashtags with the most posts about orthognathic surgery were determined. #orthognathicsurgery, #orthodonticsurgery, and #jawsurgery hashtags were classified on Instagram. The first hundred posts for each hashtag were analyzed. The sources of the posts were classified as healthcare professionals, individual users, and healthcare industries. The contents of the posts were categorized as patient experience and educational. Results: In the posts about #orthognaticsurgery, a statistically significant difference was found between the number of likes. According to the upload source, there was no statistically significant difference between the number of comments and number of likes on posts about #orthodonticsurgery and #jawsurgery. Conclusions: Healthcare professionals should point out to patients that Instagram needs to be an adequate resource for patients in its current state. The study results revealed that there needed to be more information about orthognathic surgery for patients on Instagram.