The place and limits of futures analysis: Strategy under uncertainty 25 years on

Abstract

This paper revisits a 1997 Harvard Business Review article, “Strategy Under Uncertainty,” 25 years after publication, to selectively and critically extract its insights for the current era in futures and foresight work. It relates the original article to ongoing purpose and methodological issues in the futures field and outlines the ways its concepts remain pertinent in academic futures understanding and organizational futures practice.