Corporate Social Responsibility and Its Influence on the Positioning of Financial Institutions in Arequipa, Peru 2021

Q3 Economics, Econometrics and Finance

WSEAS Transactions on Business and Economics Pub Date : 2023-11-24 DOI:10.37394/23207.2023.20.223

Alexander Melendez, Harold Angulo

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Abstract

In recent years, due to the concern for the preservation of the environment, companies must take action to ensure sustainability during their economic processes from an environmental and social aspect. It is for this reason that Corporate Social Responsibility (CSR) has taken an essential role in the Image and Positioning of companies in recent years. Despite this fact, in Peru, only some entities implement it. This article aimed to determine how the Positioning of financial institutions in the city of Arequipa, Peru, in 2021 is influenced by corporate social responsibility. To this end, a methodology of mixed approach of basic type, explanatory level, and non-experimental design was developed. The sample consisted of a total of 382 clients from 4 different financial institutions in the city of Arequipa: Caja Arequipa, Banco BCP, Banco Scotiabank, and Mibanco, which allowed the quantitative analysis of the study. Among the main results, it was obtained that the variation in a unit of economic, social, and environmental responsibility generates a variation in the Communication of 0.208, 0.301, and 0.182 units to the Identity in 0.271, 0.296, and 0.271 units and to the image in 0.362, 0.130, and 0.174 units, respectively.

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企业社会责任及其对秘鲁阿雷基帕金融机构定位的影响 2021 年

近年来，由于人们对环境保护的关注，企业必须采取行动，从环境和社会方面确保其经济过程的可持续性。正因如此，企业社会责任（CSR）近年来在企业形象和定位方面发挥了至关重要的作用。尽管如此，在秘鲁，只有部分企业履行了企业社会责任。本文旨在确定 2021 年秘鲁阿雷基帕市金融机构的定位如何受到企业社会责任的影响。为此，采用了基本类型、解释水平和非实验设计的混合方法。样本包括来自阿雷基帕市四家不同金融机构（阿雷基帕银行、BCP 银行、丰业银行和 Mibanco 银行）的共计 382 名客户，以便对研究进行定量分析。研究的主要结果是，经济、社会和环境责任单位的变化分别会导致 "沟通 "变化 0.208、0.301 和 0.182 个单位，"身份 "变化 0.271、0.296 和 0.271 个单位，"形象 "变化 0.362、0.130 和 0.174 个单位。

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来源期刊

WSEAS Transactions on Business and Economics Economics, Econometrics and Finance-Economics and Econometrics

CiteScore

1.50

自引率

0.00%

发文量

180

期刊介绍： WSEAS Transactions on Business and Economics publishes original research papers relating to the global economy. We aim to bring important work using any economic approach to a wide international audience and therefore only publish papers of exceptional scientific value that advance our understanding of finances. The research presented must transcend the limits of case studies, while both experimental and theoretical studies are accepted. While its main emphasis is economic, it is a multi-disciplinary journal and therefore its content mirrors the diverse interests and approaches of scholars involved with the international dimensions of business, economics, finance, history, law, marketing, management, political science, and related areas. It also welcomes scholarly contributions from officials with government agencies, international agencies, and non-governmental organizations.