Consumer Legal Rights Protection in the Era of E-commerce in Bangladesh

Abstract

E-commerce means electronic commerce which is based on the internet and creates a link up with companies or individual buyers and sellers for selling goods or services. Consumer rights mean the practice of security of buyers and sellers of goods and services. In the online business here, consumers have no opportunity to be directly touched by the products. For example, a person who wants to eat pizza or cake can easily order it online. Moreover, in general, people buy clothes, plants, and other household items or anything easily bought from an online market. As a result, the seller gets the address of the consumers. Here, consumers can face harmful situations anytime, even if they lose their security and privacy to e-commerce. For an inappropriate law as a consumer, he can’t get a proper remedy. Sometimes the seller also faces harassment from the consumer. I point out the significance of consumer rights which have needed legal protection and as a seller, he also needs proper remedy according to law. In our country, the government fixes some regulations but without proper law, it’s not possible to ensure consumer rights. The ancient consumer protection act won’t be effective in the present era.