Analysis of Strategic Transformation of Yutong Bus Company

Abstract

From being a leader in the production of traditional internal combustion engine commercial vehicles to a company that produces new energy vehicles, Yutong Bus has experienced a significant transition. This shift is the result of both a receptive market to market demand and a thorough awareness of global environmental trends. The strategic change of Yutong Automobile is centered on electrification and intelligent drive. From a theoretical perspective, life cycle theory, sustainable development theory, and technological innovation are used to analyze the transition of the Yutong Bus. In order to keep up with market trends, the corporation introduces electrification and intelligent technology. Yutong Bus recognizes sustainable development over the course of a product's life cycle and adheres to life cycle theory. Green manufacturing and supply chains are clear examples of the theory of sustainable development in action, and a model that takes society and the environment into account has been constructed.