Assessment of Marketing Practices and Strategies of Smoked Fish within Selected Markets in Benin City, Edo State, Nigeria

O. J. Abolagba, R. O. Ogboru, D. K. Joshua, D. A. Amadin
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Abstract

This study investigates the marketing practices of smoked fish within selected markets in Benin City, Edo State, Nigeria. The research findings highlight a predominant presence of married female marketers in the 25-30 age bracket, primarily equipped with secondary school education. Catfish (Clarias gariepinus) emerge as the favoured fish species, and the primary mode of transportation to these markets is public. Notably, refrigeration stands as the preferred storage method for unprocessed fish, with peak sales occurring in the afternoons during the dry season. Among the key discoveries, inadequate financial resources surface as the predominant external challenge faced by marketers, impacting the efficiency of their operations. To address these findings, we recommend the formation of cooperatives to facilitate access to financial resources through banks and government agencies. Additionally, investments in essential infrastructure such as smoking facilities (smoking kilns) are essential to mitigate adverse health effects on marketers. Furthermore, government intervention through educational seminars and awareness programs is suggested to empower smoked fish marketers to enhance their marketing strategies. Lastly, the implementation of price control measures is advised to mitigate price fluctuations faced by producers, retailers, and consumers, fostering a more stable and equitable market environment.
尼日利亚埃多州贝宁市选定市场内熏鱼营销实践与策略评估
本研究调查了尼日利亚埃多州贝宁市选定市场中熏鱼的营销方式。研究结果表明,25-30 岁年龄段的已婚女性营销人员占主导地位,她们主要受过中学教育。鲶鱼(Clarias gariepinus)是最受欢迎的鱼类品种,这些市场的主要运输方式是公共运输。值得注意的是,冷藏是未加工鱼类的首选储存方式,销售高峰出现在旱季的下午。在主要发现中,资金不足是营销人员面临的主要外部挑战,影响了他们的运营效率。针对这些发现,我们建议成立合作社,以便通过银行和政府机构获得资金。此外,投资烟熏设施(烟熏窑)等必要的基础设施对于减轻对营销人员健康的不利影响至关重要。此外,建议政府通过教育研讨会和宣传计划进行干预,以增强熏鱼营销人员的能力,加强其营销策略。最后,建议实施价格控制措施,以缓解生产商、零售商和消费者面临的价格波动,营造更加稳定和公平的市场环境。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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