The Impact of Shipping Costs and Advertising on Shopee Buying Interest from Shopee in Students of Economic Education Study Universitas HKBP Nommensen Pematangsiantar Year 2019

International Journal of Integrated Science and Technology Pub Date : 2023-11-29 DOI:10.59890/ijist.v1i5.782

Jumiati Silalahi

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Abstract

This research aims to determine the effect of free shipping and advertising on buying interest from Shopee among students of the 2019 Stambuk economics education study program at HKBP Nommensen Pematangsiantar University. The variables in this research are free shipping and advertising as the independent variable and purchase interest as the dependent variable. This type of research is quantitative research with a survey data analysis approach, with the research population being all students from group A and B of the 2019 Stambuk Economics Education Study Program at HKBP Nommensen Pematang Siantar University and the sample for this research is group B students, totaling 60 students. Data collection techniques use instruments: (1) free postage questionnaire, (2) advertising, and (3) purchase interest. The results of this research show that: (1) there is a positive and significant influence of free shipping on purchase interest, this result can be seen in the t test where the calculated t value > t table (3.223 > 1.6715) (sig.) < 0.05 as much as 0 Free Shipping and Advertising on buying interest from shopee 025, then it is significant. (2) there is a positive and significant influence of advertising on buying interest, this result can be seen in the t test where the t-count value > t-table (2.407 > 1.6715) with (sig.) < 0.05, namely 0.05, then significant. (3) Free shipping and advertising together influence purchasing interest, this result can be seen in the F test where the F-calculated value is higher than the F-table ( 5.738 > 3.15 ) and the significance is lower than 0.05 ( 0.000 < 0.05). The R Square coefficient of determination test is known to be 0.138, which means that 13.8% of the free shipping and advertising variables influence the buying interest of students in the 2019 Stambuk Economics Education Study Program, HKBP Nommensen University, Pematang Siantar and the remaining 86.2% is the influence of other variables not examined in this research.

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运输成本和广告对Shopee购买兴趣的影响在经济教育专业学生中的研究 Universitas HKBP Nommensen Pematangsiantar Year 2019

本研究旨在确定免运费和广告对香港浸会大学（HKBP Nommensen Pematangsiantar University）2019年Stambuk经济学教育研究项目学生在Shopee购买兴趣的影响。本研究以免运费和广告为自变量，购买兴趣为因变量。本研究类型为定量研究，采用调查数据分析方法，研究对象为香港浸会大学Nommensen Pematang Siantar分校2019年Stambuk经济学教育学习课程A组和B组的所有学生，本研究样本为B组学生，共计60人。数据收集技术使用的工具有(1) 免费邮寄问卷；(2) 广告；(3) 购买兴趣。研究结果表明(1）免邮费对购买兴趣有积极而显著的影响，这一结果可以从 t 检验中看出，计算出的 t 值>t 表（3.223>1.6715）（sig.）<0.05，只要 0 免邮费和广告对 shopee 025 的购买兴趣有影响，那么它就是显著的。(2）广告对购买兴趣有积极而显著的影响，这一结果可以从 t 检验中看出，t 计数值 > t 表（2.407 > 1.6715），（sig.）< 0.05，即 0.05，则显著。(3）免运费和广告共同影响购买兴趣，这一结果可以从 F 检验中看出，F 计算值高于 F 表（5.738 > 3.15），显著性低于 0.05（0.000 < 0.05）。已知R平方判定系数为0.138，这意味着13.8%的免运费和广告变量影响了2019年香港浸会大学诺门森分校Stambuk经济学教育研究项目学生的购买兴趣，其余86.2%是本研究未考察的其他变量的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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International Journal of Integrated Science and Technology

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