Quality News Content in Twitter and News Reading Interest

The European Proceedings of Social and Behavioural Sciences Pub Date : 2023-11-29 DOI:10.15405/epsbs.2023.11.02.57

A. Roslan

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Abstract

This research is to examine the relationship between the quality of news content on Twitter and the news reading interest of its users. After Twitter was introduced in 2006, certain changes can be detected in people's behavior especially in Malaysia in gathering information. Unlike before, the public had no choice in consuming news from traditional media such as newspapers and television. This research seeks to identify the relationship between using Twitter as a news source and news reading interest. Moreover, this research also seeks to identify the relationship between information quality and news reading interest. In addition, the theory that is being applied on this research is the Uses & Gratification (U&G) theory. Quantitative methods were applied in this study and about 120 volunteer respondents are required to answer the questionnaire given. Based on the findings, researchers found that there is a relationship between social media and news reading interest since it is available to access by multiple devices such as smartphones or tablets. In addition, users are increasingly using Twitter as a medium of never-ending updates about current news, which is leading to an increase in their news reading interest.

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推特上的优质新闻内容与新闻阅读兴趣

本研究旨在探讨 Twitter 上新闻内容的质量与其用户的新闻阅读兴趣之间的关系。自 2006 年 Twitter 推出以来，人们的行为发生了一些变化，尤其是马来西亚人在收集信息方面。与以前不同的是，公众没有从报纸和电视等传统媒体上获取新闻的选择。本研究旨在确定使用 Twitter 作为新闻来源与新闻阅读兴趣之间的关系。此外，本研究还试图找出信息质量与新闻阅读兴趣之间的关系。此外，本研究采用的理论是使用与满足（U&G）理论。本研究采用定量方法，要求约 120 名自愿受访者回答问卷。根据研究结果，研究人员发现社交媒体与新闻阅读兴趣之间存在一定的关系，因为社交媒体可通过智能手机或平板电脑等多种设备访问。此外，用户越来越多地使用 Twitter 作为媒介，无休止地更新时事新闻，这也导致了他们新闻阅读兴趣的提高。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The European Proceedings of Social and Behavioural Sciences

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